Conceptual Model and Lexicon

Conceptual Model

The conceptual model encapsulates what users want from the process at a high level. These wants are listed below in no particular order.

  1. Efficient Mass Personalization – large number of mailings are customized for the recipients
  2. Accurate Information – users want to make sure that the personalized information is accurate
  3. Recipient Selection – sending mailings only to the desired recipients
  4. Distribution Preparation – last steps before sending out the mailing
  5. Uniform Communication – the ‘static’ portion of a mailing


The lexicon defines the concept model in terms that the user thinks or says. The numbers in the following glossary of terms relate the users' language to the higher level conceptual model.